Want media coverage? Start here.

How to write a pitch journalists actually read.

If you've ever wondered what makes a pitch land—or why yours might get ignored—this is for you.

The truth? Reporters don’t need more emails. They need better stories.

Here are 3 things every pitch should include:

1. A clear transformation
   What changed? Who did it help? Why does it matter now?

2. A people-first hook
   Focus on real humans, not just products or press lines.

3. A timely angle
   Tie it to a season, a trend, or something in the news.

Keep it short, skip the jargon, and always include a next step—like a quote, sample, or offer to connect.

🎁 Not sure you have a story to begin with? Download my free guide to help you get started.

🎁 Download my free Pitch Prep Checklist to tighten your next email.

📆 Need help before you hit send? Book a 30-minute pitch prep session.

Next up: What to do when you don’t hear back.

– Jess